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Ummm ... What?

Don't you just love long, complicated sentences that don't mean anything? Like this one from a letter to shareholders in which L'Oreal claims it “has made the most of the diversity and complementarity of its presence in all channels and in all regions to take advantage of the sectors which are accelerating.” This is what Rittenhouse Rankings calls FOG, or “fact-deficient, obfuscating, generalities,” and the corporate communications consulting firm has ranked companies according to their degree of it (story, slideshow): http://www.huffingtonpost.com/2013/08/10/secretive-companies_n_3737063.html?ir=Business

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