When Facebook introduced News Feed in 2006, many users were upset. There were petitions, some people left, and some of those came back later. News Feed is still there, and everyone's used to it. So now we have something new: Graph Search. It's being introduced slowly and carefully, and so far, no petitions: http://www.newyorker.com/online/blogs/elements/2013/07/a-radical-new-way-to-look-at-facebook.html
How you can try to salvage a modicum of privacy: http://www.huffingtonpost.com/2013/07/09/facebook-graph-search_n_3563010.html
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