Fahrenheit 2013

Remember the wall-size screens that captivated Montag's wife in Fahrenheit 451? Welcome to the 2013 version, and of course, it's all about advertising. "We believe that in the future all surfaces in urban areas could be interactive displays," says Robert Walter, a member of the Technical University of Berlin team that is working on two interactive applications. "This presents great opportunities and challenges as it will need to be attractive and work in an intelligent way" (story and video): http://www.newscientist.com/article/mg21729096.100-how-vast-advertising-displays-will-grab-your-attention.html