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| Screen shot from the ad |
A new app that, when hovered over a newspaper article, translates it into a "kid-friendly" version is being touted by Japan's
Tokyo Shimbun (story and video ad):
http://www.thecellcity.com/industry_examples/japanese-broadsheet-creates-app-with-ar-overlay-to-encourage-kids-to-read-the-paper/
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