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Buck Duke and the Cigarette
In the 1880s, a 20-something cigar smoker named James Buchanan ("Buck") Duke took over a small cigarette factory in North Carolina. And the rest is history. Not only did he mechanize the cigarette-rolling process, but, via advertising that included equating the cigarette with freedom for women, saw the number of smokers in the U.S. quadruple in 15 years: http://www.bbc.co.uk/news/magazine-20042217
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