Generationalizations

Baby Boomers, Gen Xers, Millennials ~ where the heck do these names come from? Well, it seems the first one came from the government, but it was the only one that did. After that, it was all about the ... wanna guess? yup, the ad agencies. Demographics and consumer markets expert Peter Francese explains: "The ad agencies have a mission and an imperative to bring to their clients news of what’s going on in the marketplace. And so, inevitably, they segment the American populations into various groups. The necessity to do that means that they sit around and they come up with names." For everyone except those born between 1964 and 1976. Apparently, those people just don't count: http://mentalfloss.com/article/59963/how-do-generations-get-their-names