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| Tinou Bao |
The Japan Times reports that East Japan Railway Co. is experimenting with a new tactic for alerting passengers to their stops: so-called action-oriented aromas. "We know that platform feedback is overwhelming and stressful—the signage, the announcements, even the melodious chimes," says Shizuko Hanada, head of the Commuter Innovation division. "Aromas, however, connect on a more subconscious level." Soon, Tokyo's metro stops may all have their own characteristic scent, which will be wafted into the train as it approaches each stop (story with link to survey about which scents should signal certain stations):
http://www.japantimes.co.jp/news/2014/04/01/national/scent-alerts-for-train-stations-set-to-cue-jrs-distracted-commuters/#.UztPDMejXgd
(Note, please, that both the Japan Times story and this post are dated April 1!)
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