Seeing Bulbs in a New Light

WWET? (What Would Edison Think?) We have the incandescent and the fluorescent, not to mention LEDs and (not that I've heard of these) OLEDs. Well, add to that list the plastic bulb, aka the Fipel (for field-induced polymer electroluminescent) bulb. Really. Plastic. And, in addition to its not containing mercury or other dangerous substances, it's apparently more efficient and emits a better quality of light: http://www.bbc.co.uk/news/science-environment-20553143