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| a slight reworking of Maslow's theory |
Seventy years ago, psychologist Abraham Maslow published "A Theory of Human Motivation," which prioritized people's needs into five levels and posited that when the basest (the physiological) was met, the need to meet the next higher one would kick in, and so on to the highest (self-actualization). The theory was embraced by the business world, but it also attracted its share of critics. It has since been flipped, flopped, and reworked, but none of that, contends one psychologist, negates its huge role in shifting the study of psychology from focusing on external rewards to understanding the importance of internal needs: http://www.bbc.co.uk/news/magazine-23902918
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