Stimulating an Appetite for 'Hunger'

The story of how Hunger Games, the movie, has beefed up anticipation is a lesson for would-be PR execs ~ and for the rest of us whose desires they're charged with manipulating: http://www.nytimes.com/2012/03/19/business/media/how-hunger-games-built-up-must-see-fever.html?pagewanted=1&_r=1&hpw#