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I'm Gonna Live Forever!

Exhibit A: In a study sponsored by every mall in the world (just kidding), researchers found that seniors (in this case, Taiwanese individuals aged 65 and older who live independently) who shopped more frequently tended to live longer. Obviously, that's not a direct correlation, i.e., the "B" factor in "if A=B and B=C, A=C": http://www.latimes.com/health/boostershots/la-heb-retail-therapy-20110407,0,7487341.story
 
Exhibit B: Coffee isn't bad for you (as if those of us who enjoy it ever thought it was)!: http://www.latimes.com/health/la-he-coffee-heart-disease-20110410,0,7175647.story

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