An informative, interesting (and somewhat upsetting) interview with the author of
Tomatoland: How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit. An excerpt, from the author, Barry Estabrook: "Well, as one large Florida farmer said - he said I don't get paid a
single cent for flavor. He said I get paid for weight. And then he went
on to say, and I don't know of any supermarket shopper who tastes her
tomatoes before she puts them in her shopping cart":
http://www.npr.org/templates/transcript/transcript.php?storyId=137371975
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